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ABOUT 4ALICE

Built on a belief that Alice “Mama” lived every day: that everyone deserves someone in their corner.

Our mission

We help professionals unlock their potential through compassionate, unbiased coaching — from their first role to their last.

Our Story
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Not through generic programs or credential-heavy coaches. Through genuine partnership with people who've lived your journey and built the career you're working toward.

Our Story
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WHY 4ALICE EXISTS

Honoring Mama

Every coaching relationship we build carries the name — and the spirit — of Alice Jerszynski.

“She listened without judgment, offered wisdom without ego, and believed in people when they struggled to believe in themselves.”

- Brian Jerszynski, on his grandmother Alice

We said our final goodbyes to Mama Alice in October 2023, at the remarkable age of 98. She never sought recognition. She never led with credentials. She just showed up — with patience, with presence, and with a quiet belief in the people she loved that made them believe in themselves.

4Alice carries her name forward as a promise: that every person who works with one of our coaches will experience that same quality of care. Unbiased. Unjudging. Genuinely invested in your growth.

The FIVES™ Framework gives us the structure. Alice gives us the soul. Together, they're the reason 4Alice exists — and the reason we show up for every client the way we do.

Meet the Founder (1)
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THE FOUNDER OF 4ALICE

A Coach who’s earned what you’re chasing

Our founder has personally navigated the challenges you’re facing — before dedicating himself to helping you do the same.

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“I didn't start my career knowing what I was doing. Honestly, I was figuring it out like everyone else.”

THE STORY

What changed everything was developing a framework that forced me to get clear on what I actually valued, where I genuinely wanted to go, and what I was willing to do to get there. Within 1 year of building the FIVES™ Framework, I'd gone from a struggling rookie to National Account Manager — not by becoming someone different, but by finally getting clear on who I was and what I wanted be.

THE CAREER

20+ years in pharmaceutical and healthcare sales and leadership. Promoted in every role. Advanced from entry-level to a National Account Manager in my first year. Three Circle of Excellence Awards. Three-time Associate Director. And now — coaching the people I see my earlier self in.

THE WHY

I started 4Alice because I kept watching talented people plateau — not because they lacked capability, but because they lacked the clarity and structure to channel it. Every client I work with is someone I see my earlier self in: capable, driven, and ready to build something worth being proud of.

BEYOND 4ALICE

Husband to Kim. Dog dad to three rescued research beagles: Rylee (13), Briggs (15) & Lily (10). Former D2 soccer player. Competitor powerlifter on regional and national stages, including some state records. National park enthusiast, scuba diver and avid traveler.

WHAT WE STAND FOR

Five values. Every coaching relationship.

No exceptions.

These aren't aspirational posters on a wall. They're the operating principles that guide how we coach, communicate, and hold ourselves accountable — and the same values we'll help you clarify for yourself.

T Trust

Confidential counsel you can count on.

Everything starts here. What you share stays between us — no organizational politics, no hidden agendas. Just a space where you can say what you actually think and get guidance genuinely in your best interest.

A Accountability

Consistent follow-through that drives results.

We don't just set goals — we track them, revisit them, and hold each other to them. Real accountability means showing up even when it's uncomfortable, and celebrating progress when it happens.

K Kaizen

Continuous improvement through proven frameworks.

Small, consistent improvements compound over time. We apply structured methodologies and proven frameworks to help you build habits, systems, and strategies that keep getting better.

E2 Empathy and Excellence

Coaching without empathy is just consulting.

We combine deep human understanding with a relentless commitment to quality. You deserve a coach who genuinely cares about your growth and holds themselves to the highest standards in delivering it.

WHY CHOOSE 4ALICE

Most coaches have certifications. Our coaches have careers.

That's not a knock on other coaching firms.  It's an honest statement about what makes the difference in a coaching relationship — and why 4Alice clients get different results. 

Typical Coaching Programs

Coaches with certifications, limited industry success.

Generic frameworks applied across every client

1-hour sessions, then you're on your own

One coach, one perspective, one approach.

Organizational agendas and internal politics

Generic leadership theory

COACHES
EXPERIENCE
SUPPORT
DIVERSITY
BIAS
LEADERSHIP
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Coaches with 20–30+ years of real pharma/healthcare careers

The FIVES™ Framework — built from real career experience since 2003

Unlimited email and text support between every session

A curated network — right-fit matching based on your goals

Completely confidential, unbiased, outside-the-room counsel

Deep pharmaceutical and healthcare industry expertise

The 4Alice network is built on a simple standard: Every coach must have personally achieved what they're helping you pursue. 

That standard is what we protect as we grow — because the moment we compromise it, we stop being 4Alice.

READY TO BEGIN

Someone in your corner. That’s all Mama Alice ever offered. It’s all we offer too.

The first step is a conversation — no pressure, no pitch. Just an honest discussion about where you are, where you want to go, and whether 4Alice is the right fit.

Start with our 10-question Coaching Readiness Assessment to get an honest read on where you stand. Brian reviews every inquiry personally and responds within 24 hours.

Take the Free Assessment Or reach out directly: Brian@4alice.co

Schedule an Introductory Callarrow-circle-up-right