I started my career in pharmaceutical sales and spent the next two decades doing the work — earning promotions in every role I held, including advancing from an entry-level role to a National Account Manager in my first year. I received three Circle of Excellence Awards. I became a Regional Field Trainer, a Strategic Account Manager, and an Associate Director. I built and led high-performing teams across some of the most competitive markets in the industry.

In 2004, I developed the FIVES™ Framework — not as a coaching tool, but as a personal survival system. I was nine months into my career and trying to figure out how to earn my first promotion. Three months later, with the help of the FIVESTM Framework & a comprehensive business plan, I was promoted to National Account Manager – a milestone my company told me typically took three years to achieve. This framework is the system I’ve relied on to earn promotions in every role I’ve held. It shaped how I lead, how I decide, and how I show up in every relationship that matters to me.

I spent years refining it quietly — using it with my teams, adapting it as I moved into leadership, sharpening it through every challenge the industry threw at me. By the time I decided to pivot to coaching, I didn’t have a theory. I had a proven system with 20+ years of real-world results behind it.

I transitioned to coaching because I finally found something that drove me more than my own career: helping other people accelerate theirs. I’ve seen what happens when ambitious professionals get the right guidance at the right time. They don’t just hit their goals faster — they build careers and lives they actually want. That’s what I’m here to help you do.

You don’t need someone to motivate you. You need someone who’s been where you are and can show you the way forward. That’s what 4Alice is built for.