You don’t need more motivation. You need a foundation.
Hard work isn’t the problem. What’s missing is a clear foundation — definedvalues, a real vision, and a roadmap that’s genuinely yours.
One-on-one coaching with Brian Jerszynski — 20+ year pharma sales veteran and creator of the FIVES™ Framework.
He’s not here to motivate you. He’s here to give you the structure that makes everything else click.
THE REAL CHALLENGE
Hard work isn’t the problem. Working without a foundation is.
Training teaches you the job. Managers coach you on performance. But almost nobody sits down and helps you figure out what you actually stand for, where you’re genuinely trying to go, or what kind of career you’re building.
That gap is where ambition stalls.
Does this sound like you?
You’re working hard but not moving in a direction that feels meaningful.
You make decisions based on pressure or momentum — not what actually matters to you.
You have goals, but they feel vague, borrowed, or constantly shifting.
You’re not sure what you stand for yet — which makes it hard to lead, sell, or connect.
You know you’re capable of more. You just can’t picture what “more” looks like.
Take the Readiness Assessment
The professionals who build this foundation early don’t just advance faster — they build careers on their own terms.
The Work Most People Skip
You can’t build on a foundation you’ve never defined.
Most professionals spend years building careers without ever defining what those careers are built on.
Not because they don’t care — because nobody ever made the space for it.
Your Core Values
The principles that shape how you make decisions, build relationships, and show up as a professional. Not a personality quiz — yours, in your own words.
Have you ever actually defined them?
Your Optimistic Vision
Not a job title or a salary number. A vivid, honest picture of the career and life you’re building when you’re living your values fully.
This is your north star. Everything else gets anchored to it.
This is where coaching starts — not with a plan, but with you.
Our coaches work with you to
Uncover
Name the values you already hold but have never put into words.
Develop
Refine them into a clear framework you can actually make decisions from.
Unleash
Build your vision and strategy on that foundation. Everything moves in the same direction: yours.
IS THIS RIGHT FOR YOU?
Serious about growth.
Not looking for shortcuts.
Our coaches work with professionals who are ready to do real work.
The framework is proven. But the results only come when you show up ready to examine, challenge, and commit.
This IS for you if…
You want clarity, not just activity.
You’re willing to have honest conversations about what’s holding you back.
You want a career that reflects who you are — not just one that looks good.
You understand that personal and professional growth aren’t separate.
This is NOT for you if…
You’re looking for a quick fix or a shortcut.
You think you’ve already figured it out and aren’t open to being challenged.
You’re not ready to commit the time a 6-month engagement requires.
You want someone to do the thinking for you.
“My success came from a framework I built because I was struggling — facing the same things you’re facing right now. Within three years, I exceeded every goal I’d set. The framework I used to build my career will help you build yours.”
- Brian Jerszynski, Founder & Creator of the FIVES™ Framework
THE COACHING JOURNEY
Five phases. Built on the foundation you just defined.
The FIVES™ Framework is the structured path from values and vision to the career and life you’re building. Every phase builds on the last. Every session moves you forward.
F
Forge the Foundation
Uncover and clearly define your core values, articulate your optimistic vision, and build the personal foundation that every coaching conversation will anchor to.
I
Illuminate Opportunities
With your foundation in place, identify the specific opportunities you’re positioned to capture and the patterns that may be holding you back.
V
Visualize the Path
Your vision becomes a concrete roadmap — 6, 12, 18, and 36-month goals that are specific, measurable, and built from what you’ve already decided matters.
Six month minimum engagement. Sessions via Teams or Google Meet.
Unlimited email & text support included in every package.
WHAT YOU WALK AWAY WITH
Deliverables built by you. Guided by 4Alice. Yours for life.
Not templates. Not worksheets. Real documents built through real coaching work — that you’ll actually use long after the engagement ends.
Core Values Summary
A clear, personal articulation of the values that define who you are and drive every decision you make.
Optimistic Vision Statement
Your 3–5 year vision for your career and life — specific, honest, and aligned with what matters most to you.
Career Goals Summary
Short, medium, and long-term goals at 6, 12, 18, and 36 months — built directly from your values and vision.
Personal & Professional Growth Roadmap
Your complete action plan — the bridge from who you are now to the career your vision describes.
Personal Accountability Checklist
A customized system that keeps the habits and commitments from the coaching engagement alive after it ends.
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YOUR INVESTMENT
What a real foundation actually does.
A career built on your values — not someone else’s definition of success.
Authentic customer relationships built on genuine character.
A clear trajectory. Not just working hard — working in the right direction.
Decisions made with confidence, because you know what you stand for.
Goals you actually want — specific, yours, tied to a vision that means something.
A roadmap that keeps working long after the coaching engagement ends.
YOUR INVESTMENT
Three options.
All built on the same foundation work.
Every package works through the complete Fives framework with a 4Alice coach — including full values and vision discovery in Phase 1.
BASE
One 60-min 1:1 session/month
Unlimited email support
All 5 deliverables
6-month minimum
$750
per month
Discounts for 12-month commitment.
OPTIMAL
Two 60-min 1:1 sessions/month
Unlimited email & text support
All 5 deliverables
6-month minimum
$1000
per month
Discounts for 12-month commitment.
ADVANCED
Four 60-min 1:1 sessions/month
Unlimited email & text support
All 5 deliverables
Support books & HBDI assessment
6-month minimum
$2000
per month
Discounts for 12-month commitment.
Billed first of the month · 30 days written notice for cancellation · No refunds
THE COACHING JOURNEY
The foundation is built once. It works forever.
Start with the free Coaching Readiness Assessment — 10 questions, 5 minutes, honest results. Brian personally reviews every submission and responds within 24 hours.
Or schedule a call with Brian directly. No pitch. Just a real conversation about where you are and where you want to go.
