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Career Coaching

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Your partner from Hire to Higher™

Professional Career & Leadership Coaching
One-on-One coaching for individuals, teams & executives.

We help ambitious professionals build careers on their own terms — through our proprietary FIVES™ Framework, one-on-one coaching, and a network of coaches who have personally navigated the journey you're on.

Take the Readiness Assessment Explore our Programs
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20

+ Years

Average coaching experience
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3

Audience-specific programs
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6

-12

Month coaching journey
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1

∞

Support during sessions

WHO WE WORK WITH

Does this sound like you?

You don't need more motivation. You need the right guidance, at the right moment, from someone who's been exactly where you are.

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Early Career
Are you early in your career and working hard — but without a clear sense of what you stand for, where you're genuinely trying to go, or a roadmap that's actually yours?
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Sales Leaders
Are you a sales leader seeking an "edge" that will improve your team productivity, collaboration, camaraderie, etc.?
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Executives
Are you an executive that's achieved significant success but recognize the isolation and complexity of executive leadership requires an independent, experienced advisor?
If any of these sound like you, we can help.

OUR DIFFERENCE

A proven framework.
Not a generic playbook.

Most coaching networks hire professional coaches who've studied methodology but lack real-world achievement in your industry. At 4Alice, every coach has personally navigated the challenges you face — earned promotions, led high-performing teams, made career-defining decisions, and achieved measurable success before becoming a coach.

Our coaches help you Uncover, Develop, and Unleash your values into actionable career development. 

THE FIVES™ FRAMEWORK
Real Achievement + Coaching Excellence

Our coaches have both industry success AND coaching capability

The FIVES™ Framework

Proprietary methodology with 20+ years of proven results

Unlimited Support

Email/text access that doesn't watch the clock

Complete Confidentiality

Objective counsel free from organizational politics

Values-First Foundation

Start with what matters most, then build your strategy

THE 4ALICE NETWORK

Collective wisdom from diverse backgrounds
(sales, C-suite, entrepreneurship)

Right-fit matching based on your goals and our expertise

Access to different coaches as your career evolves

Partnership that grows with you

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You get guidance from people who've been where you are and reached where you want to go — not just studied it in a textbook.

OUR APPROACH

The FIVES™ Framework

We recognize that you're capable, driven, and determined. What you need isn't motivation — it's clarity, direction, and a proven roadmap.

F

FORGE

Build the unshakable foundation.
Clarify your core values, define your vision, and establish the personal principles that guide every decision you make — professionally and personally.

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I

ILLUMINATE

See what's really holding you back.
Identify the opportunities you're missing and the obstacles you've been too close to recognize. Fresh perspective changes everything.

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V

VISUALIZE

Turn aspiration into a concrete roadmap.
Map out exactly where you want to go and the specific steps — with timelines — to get there.

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E

ELEVATE

Perform at your highest level.
Build the resilience, habits, and leadership presence that sustain excellence — not just during coaching, but long after.

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S

SOAR

Hit your goals, then set bigger ones.
Assess what you've achieved, celebrate the growth, and determine what comes next for your career and your life.

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Through our proprietary FIVES™ Framework, we help you
Define what matters most to you, not what others expect
See opportunities and obstacles with fresh perspective
Create actionable plans that bridge the gap between aspiration and achievement
Build resilience and performance that withstands pressure
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Getting started is simpler than you think.

Three steps from where you are to where you want to be.

01 ASSESS

We match you with the right coach based on your goals and experience level, then establish your coaching structure.

02 INVEST

Work with your coach through the FIVES™ Framework over 6–12 months with your choice of commitment level.

03 SOAR

Achieve your goals, develop sustainable habits, and assess what's next — whether that's continuing coaching or moving forward independently.

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PACKAGES

Invest in yourself at the level that's right for you

Every package includes a dedicated coach, the complete FIVES™ Framework, and unlimited support between sessions. Pricing varies by coach and career level.

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BASE

Best for professionals who want structured guidance at a sustainable pace.

One 60-minute coaching session per month.
Unlimited email and text support.
Discounts available for 12-month commitments.
OPTIMAL

Best for professionals ready to accelerate their progress with more consistent touchpoints.

Two 60-minute coaching session per month.
Unlimited email and text support.
Discounts available for 12-month commitments.
ADVANCED

Best for professionals who are all in.

Four 60-minute coaching sessions per month — weekly momentum that keeps you moving.
Includes support books and HBDI assessment.
Discounts available for 12-month commitments.
Pricing Note
Pricing starts at $750/month for individual coaching and varies based on coach and career level. All packages include a 6-month minimum commitment. Contact us to discuss the right fit for your goals.

WHO WE SERVE

Wherever you are in your career, there's a coach for you

We work with three distinct audiences — each with a dedicated coach, a tailored approach, and a program designed specifically for where you are and where you're trying to go.

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Early Career
Professionals early in their careers who want to build the right foundation — defined values, a clear vision, and a personalized roadmap — with a coach who has lived the same journey and knows exactly what it takes to accelerate from here.
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Sales Leaders
For sales managers and leaders who want to build real team alignment — not through directives, but through individual coaching that helps every team member discover their own values and vision, so collective performance has a foundation it can actually hold.
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Executives
Seasoned leaders needing honest, unbiased support to navigate their executive roles with coaches who've held comparable positions and understand your unique challenges.
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HR & Talent Development
Internal teams looking to provide their employees with additional coaching & mentorship beyond traditional sales or leadership programs.

TESTIMONIALS

Don't take our word for it

Here's what professionals in the pharmaceutical and healthcare industry say about working with 4Alice coaches.
Read More Client Stories

"Brian helped me develop the core values that became the foundation of my entire sales career. He taught me that authenticity drives real customer connections — and showed me work can be both professional and enjoyable. The principles he instilled are ones I still use and now teach my own teams."

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Ryan B.
Vice President of Infusion Services

"Brian's partnership was next level. His strategic clarity, natural ability to collaborate, and skill navigating complex systems made our work both highly successful and seamless. His expertise makes him an asset to any team."

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Shay B.
Senior Pharmaceutical Representative

"Brian & the 4Alice team helped me create a foundation and plan for my career that I never imagined. They've transformed the way I approach my work — and I'm not sure where I'd be without their guidance."

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Kristin W.
Sales Leader

"As a new pharma sales rep, Brian helped me develop the strategic mindset and patient-centered values that became my foundation. The skills I built have driven my success every day since."

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Cole R.
Rare Disease Specialist

OUR COMMITMENT TO YOU

Five promises. Every session. No exceptions.

The way we show up for you is guided by the same five values we ask you to build your career on.

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We'll be honest

Even when it's uncomfortable, you'll get the straight truth. Growth requires it.

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We'll be present

Your goals are our priority in every session, every message, every check-in.

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We'll be objective

Your growth matters more than your comfort, and more than our ego.

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We'll be consistent

Reliable, responsive, and there when you need us — not just when it's convenient.

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We'll be confidential

What you share with your coach stays between you. Always. No exceptions.

Just as Alice showed up for the people she loved — with patience, wisdom, and genuine care — that's how we show up for you. No agenda. No judgment. Just a real partnership in the work that matters most.

READINESS ASSESSMENT

Not sure if you're ready? Let's find out.

Take our 10-question Coaching Readiness Assessment and get an honest read on where you stand – in less than 5 minutes.

There's no right or wrong score. Just clarity. You'll walk away knowing exactly where you're strong, where you have gaps, and whether coaching is the right investment for you right now.

If your score says you're ready, Brian will personally review your results and reach out within 24 hours to schedule a complimentary discovery conversation.

Take the Free Assessment Takes less than 5 minutes. No pressure, no obligation.

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